larry olson

larry olson

set up




Hi, welcome to my site. My name’s Larry Olson. I’m a freelance art director, designer and creative director. My creative mission is simple: find good people who believe in creativity and do everything I can to help. If you have a creative opportunity let’s find a way to work together. For now take a look at my work, I hope you see something you like. If not, that’s cool, you might like the work of this other Larry Olson.

the climate reality project

set up


I had the unique opportunity to build a creative department inside a non-profit. I was invited by Alex Bogusky to be the Creative Director for Vice President Al Gore’s environmental organization, The Climate Reality Project. The challenge was to reinvent ways to communicate the complexity of climate change and help move the cultural perspective from despair to hope. The content we created aimed to inspire people to think, feel, and act on the greatest challenge of our lifetime.

credits

  • art director:matt kubis
  • art director:kris wong
  • writer:jim heekin
  • designer:jeff oeth
  • producer:robin cain
  • cd:larry olson

the climate reality website

set up


Technology has made us more powerful than ever before. We’re all hyper connected which has made us watchdogs, critics, champions and collaborators. With this insight we aimed to create a category changing experience. Climate Reality is about action on climate change, so we set out to create an experience that empowers people to drive change. We designed this site to be an active experience. This isn’t a website, it’s a tool for action. Climatereality.org

credits

  • producer:robin cain
  • art director:matt kubis
  • writer:jim heekin
  • designer:jeff oeth
  • cd:larry olson
  • production co:made
website collage

what i love

set up

At Climate Reality we created an ongoing stream of digital experiences that aim to make climate change relevant for people. With WHAT I LOVE, we built an experience that connects through people’s personal passions. It came from an insight that people only protect what they love. Inherently you love the things you identify with. WHAT I LOVE takes you through a visually-driven, poetic journey, where you can identify the things, people and places you love the most.

credits

  • art director:matt kubis
  • art director:kris wong
  • writer:jim heekin
  • designer:jeff oeth
  • producer:robin cain
  • cd:larry olson
  • production co.:b-reel

What I Love

the cost of carbon

set up


Increased levels of carbon pollution in our atmosphere are raising global temperatures, making weather disasters stronger and more frequent. These extremes are having devastating impacts on our planet, and we are all paying the price. We’re paying in dollars, in lives, in livelihoods, and in every way imaginable. With TheCostOfCarbon.org you can find out how you are paying and add your cost to a running global tally.

credits

  • art director:matt kubis
  • writer:jim heekin
  • producer:robin cain
  • cd:larry olson
  • production co.:modern assembly
cost of carbon collage

the guitar of reality

set up


Music has the power to bring us together and help us understand the world around us. It was this reason we partnered with Jack Johnson and Brushfire Records, to create the guitar of reality. From a forest devoured by pine beetles we built a pinewood guitar for Jack to play during his North American tour. Jack used the shows as an opportunity to talk to the crowd about why he feels Climate Change is the largest challenge of our lifetime and why we should all get involved.

credits

  • art director:matt kubis
  • writer:jim heekin
  • producer:robin cain
  • cd:larry olson
  • director.:emmett maloy

Guitar of Reality Collage

i am pro snow

set up


Our winters are getting shorter and shorter. We need snow, but right now snow needs us. That’s why skiers, snowboarders, and winter sports fans around the world are joining I AM PRO SNOW to spread the word about what’s happening to our planet and take action to protect the season we love. Born from a partnership with Warren Miller Entertainment, I AM PRO SNOW has grown to include olympic gold medalist Ted Ligety, Kaylin Richardson, REI, 1% for the Planet, American Birkebeiner, Patagonia, NASTAR, Icelantic Skis, Wagner Custom, Discrete Headwear, Folsom Skis and many more.

credits

  • art director:kris wong
  • writer:jim heekin
  • producer:robin cain
  • cd:larry olson
  • director:climate reality
Pro Snow Collage

virgin

set up

One of Richard Branson’s passions, besides crashing hot air balloons, is his goal to end youth homelessness. Virgin asked us to help them give homeless kids a brighter future. Our idea was to empower a generation to help its own. So we harnessed the creativity of a digital generation and created dowhateverittakes.org. A site that allows millennials to offer up ridiculous stunts or services in exchange for donations. The money raised was added to an opportunity fund for goods and services to help young people get off the streets.

credits

  • art director:bill lee
  • designer:steve jockisch
  • writer:ryan inda
  • cd:larry olson
  • digital co.:lollipop
virgin collage

nike

set up


This idea was part of a strategic presentation we made to brand Jordan. The goal was to create an experience that would reestablish brand Jordan’s street cred. Our solution, “The Great Disgrace,” Brand Jordan vs. Team Nike. A one-on-one battle of the brands. D. Wades vs. Kobe, Chris Paul vs. Steve Nash, Carmelo vs. LeBron. Three different games. Over three days. In three different cities. What were they playing for? Their pride. The loser had to wear the winner’s shoe in that season’s opening game.

credits

  • art director:larry olson
  • designer:larry olson
  • motion designer:david schwen
  • writer:troy longie
  • cd:olson/longie

online to in-store

set up



Each Great Disgrace purchase—whether it’s Jordan shoes, Great Disgrace apparel or limited-edition Great Disgrace kicks—will come with a unique code that allows exclusive access to match-up clues, location hints, a free iPhone app and game-day text alerts, to name a few. We’ll create Facebook groups that instantly give you 10% off shoes and apparel if you join either brand and an additional 25% if your team wins.

credits

  • art director:larry olson
  • designer:larry olson
  • motion designer:david schwen
  • writer:troy longie
  • cd:olson/longie


fx network

set up

FX Network asked us to come up with an interactive piece to promote their dark comedy, “It’s Always Sunny in Philadelphia.” So we created a site called youaredamned.com, where you can damn your friends to the fiery pits of hell. Which, for some odd reason, the network’s legal department had a problem with. So youaredamned.com sat. And sat. Finally, we decided to remove the branding aspects and launch it ourselves. Now, you can freely banish your friends. Their names are burned onto a wall along with the transgressions that landed them there. They even get an email from Lucifer. Well, technically, it’s from his personal assistant. Lucifer’s got a lot going on.

credits

  • art director:larry olson
  • designer:larry olson
  • writer:troy longie
  • cd:olson/longie
  • digital co.:evb
damn collage

general mills

set up


General Mills created “Box Tops for Education” in 1996 and since then families have been cutting out box tops from General Mills products and turning them in to their schools. The schools, in turn, redeem the box tops for money they use to fund school programs and pay for much needed supplies. This program needed to be redefined so mono and the digital production company B-Reel developed films, social media and other interactive tools for their site.

credits

  • art director:larry olson
  • interactive designer:t. scott major
  • writer:riley kane
  • cd:olson/major/kane
  • digital co.:b-reel

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progress

set up



For the Box Tops site we created a real time kid-o-dometer that tracks
the money the program has earned across the country. Another feature we developed for the site was the progress section which allowed families
to create a personal profile which they could use to track their earnings.
An accompanying map showed how much money their school and their state
had earned.

credits

  • art director:larry olson
  • interactive designer:t scott major
  • writer:riley kane
  • cd:olson/kane/major
  • digital co.:b-reel
Boxtops art

receipt

set up





There’s nothing more rewarding than seeing progress, so we itemize the
difference you’re making on every Target receipt.

credits

  • art director:larry olson
  • interactive designer:t. scott major
  • writer:riley kane
  • cd:olson/kane/major
  • digital co.:b-reel

msnbc

set up


msnbc asked us to help them shape a progressive vision for the network.
Our goal was to make msnbc something to believe in and belong to. In the highly volatile industry of American political media the campaign quickly became a cultural lightning rod that generated strong response from both sides of the political spectrum. Diddy sang its praises, the White House recognized it, but Glenn Beck’s hatred for Lean Forward has to be in my
top 5 career achievements.

credits

  • art director:larry olson/dustin black
  • designer:milton un
  • writer:paula biondich/mike gibbs
  • cd:larry olson
  • director:spike lee

internal

set up



This idea of Lean Forward is more than a tag line. It’s about advancing the conversation in the search of progress. msnbc has used this idea as a filter for everything they do, from the guests they book, to the narrative of their stories. The employees needed to understand this idea of lean forward, so at the launch of the campaign we created pieces to help inspire them and understand the possibilities.

credits

  • art director:larry olson
  • designer:milton un
  • writer:paula biondich/mike gibbs
  • cd:larry olson
  • photographer:matt gunther



msnbc

set up



In the beginning of 2011, progressives were frustrated with DC’s compromise of the liberal vision. What we wanted to do with the 2011 campaign was show that there are still people who believe that the liberal vision is worth fighting for. We partnered with director Spike Lee and traveled across the country to film 57 spots with msnbc primetime hosts.

credits

  • art director:bill lee
  • designer:milton un
  • writer:riley kane
  • cd:larry olson
  • director:spike lee

apple

set up




I’ve had the opportunity to work with Apple in developing campaign ideas for their major initiatives, from holiday, to back-to-school to Valentine’s day, but due to contractual obligations, I’m not allowed to show any of the work on this site. Can’t do it, no really I can’t.

credits

  • art director:larry olson
  • designer:larry olson
  • writer:riley kane
  • cd:travis olson

random

set up





I got to play client on most of this stuff. And just between us, I was one of the worst clients I ever had.

credits

  • art director:larry olson
  • designer:larry olson
  • writer:larry olson
  • cd:larry olson
  • director:larry olson


writer: peter kellen


co-directer: troy longie

writer: chad rea

writer: chad rea



love hate 4
the whole album for set
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